A video that kickstarted a huge brand refresh (on a jumbotron in front of 500 people). The Pando Initiative was ready to transition from problem-focused messaging to an empowerment-first image, and they needed a video to jumpstart their new brand goals. The team and board loved the video so much, they debuted it at their largest annual fundraiser on a jumbotron at the Kansas Star Casino. Written, directed, and edited by Elec McCready. Produced by Malibu Creative in Wichita, KS.