This was the first brand documentary that stumped me. There are thousands of financial firms in america all with the same boring video: Guy talking to camera about how he’s very trustworthy, and B-roll of him chatting with people pretending to be his clients. I knew there had to be something cooler we could do, but the blank slate presented to me felt impenetrable. At first. Through getting to know the client better, reading and rereading our transcripts from meetings, a picture started to form of our client’s heart— his spark. Once it clicked, I created a video that I could be proud of and that our client loved. And the best part is: there’s no other video like it.

Written, Directed, and Edited by Elec McCready. Produced by Malibu Creative.