This TV spot takes you from the late 80s to the early 2020s in 30 seconds. Somehow it all came together for one of my most compelling pieces yet.

A video that kickstarted a huge brand refresh (on a jumbotron in front of 500 people).

How do you make software development exciting? Well, you build an airplane.

Written, directed and edited by Elec McCready. A TV Commercial that led to massive conversions for the client.

A creative breakthrough in my career that inspired a new approach to brand documentaries.

The story of how a man’s family tragedy inspired him to develop software that could save the world.

How do you tell a story that weaves together the darkest moments of three women’s lives, but ends in triumph and dignity?